Equinox South Beach

I had a big surprise last week when I visited Equinox South Beach after booking an introductory swimming class. They sent me two messages on the same day to confirm the time and attendance, which I thought was great, and I replied yes. When I arrived at reception, I mentioned again that I was there for a free class to try out the swimming pool, and they confirmed my name. I was greeted, taken to an office box, and asked all sorts of questions about why and for what reason I wanted to take classes, what my training goals were, and so on — which is to be expected at any gym in Miami. But then they proceeded to show me all the facilities, which I went along with because the class was free, and I figured it was part of the marketing. We went back to the office, and I asked where the pool was. That’s when they told me that they didn’t have a pool but that they do have one in Brickell. So, I spent almost 50 minutes over there, with no class, no pool, just listening to offers and hearing about how “great” it would be to switch gyms to get better results, and so on. False advertising, and honestly, I can’t believe they weren’t upfront from the start and just wasted my time. I will not sign up for that gym or any Equinox gym. I can’t tolerate false advertising.

Sep 18, 2024 · Gianco Romero

Wow what super aggressive and unpleasant staff they have at this location. I will truly never become a member of an Equinox gym after the experience I had at this location. After receiving a free one-day complimentary pass from The Balfour Hotel, I arrived for my free workout, went through the lengthy check in process. "Ok, enjoy your workout." Then, as I'm walking to the workout area: "Oh, actually, I forgot. You have to have a meeting with a membership coordinator before you can work out. Is that okay with you?" "It doesn't sound like I have a choice." "It can be as long as you like. 5 seconds or 30 minutes." So I meet the coordinator, shake his hand, say "thank you" and go to my workout. That's what they told me. He then follows me through the gym and becomes confrontational. "Actually this is a thing we're doing with the hotel and you have to meet with me." "Well, I'm just here for my complimentary workout, why are you wasting my time?" "Well we want to find out whether you're a member and whether you're interested in becoming a member." "I'm not, and I'm not currently interested. I'm here for the gym pass included with my hotel stay. So why are you wasting my time?" "I'm sorry, that's not OK. I'm going to ask you to leave the gym now," he states aggressively. He then escorts me out. Are you serious? What kind of impression do you think this leaves on me as a potential customer, and as a guest of the hotel? Is this the typical level or respect for my time and presence I can expect from Equinox gyms? Because if it is, I am pretty much decided right now that I will never set foot in one ever again, especially not the fancy ones typically located near the locations I stay at. Talk about bait and switch, misleading communication, and aggressive sales tactics. No better than a timeshare. Absolutely ridiculous. A bad impression made by a business like that is difficult to ever forget. I've already paid for my hotel room including complimentary gym access. I don't expect to have to pay again with my time by being forced to sit through a membership sales pitch.

Oct 22, 2024 · Matthew Lloyd

Not as great as other locations. The value of what you get really depends if you can make it to the classes. The classes themselves are great but because I work a 9-5pm and my commute is 45 minutes, I barely ever make it to the abs class.

Dec 01, 2024 · Fernando Pranckevicius

Been a member of the SoCal locations for many years, got denied here for a quick workout while on holiday. Unbelievable. In LA, they let outside members work out all the time

Nov 30, 2024 · Anthony Varisano

I've been a member here for almost a year and have taken several classes, but I have to give a special shoutout to PJ Venturino. His boxing classes on Monday and Friday, as well as MetCon3 on Saturday, are always top-notch. PJ brings incredible energy and inspiration to every session, and I always leave feeling pumped and full of energy. Thank you for making my workouts amazing!

Oct 25, 2024 · Sergei Gapanovich